Once upon a time, nestled in the rolling hills of Brentwood, California, there was a farm unlike any other. It was a place where the fruit trees stretched their arms toward the golden sun, where bees danced from blossom to blossom, and where a great bear in overalls watched over it all. This was Frog Hollow Farm, a land where nature and nurture intertwined like the roots of an ancient orchard. And in this magical place, a story was waiting to be told...
Today is National Tell a Fairy Tale Day, a time to celebrate the magic of storytelling and the way it weaves wonder into our everyday lives. And what better way to honor this day than by sharing the enchanting tale of Frog Hollow Farm’s Story Box—a package that carries not only delicious, organic fruit but also a story steeped in the beauty of nature.
A Tale as Old as the Willows
Farmer Al, the heart and soul of Frog Hollow Farm, had always been drawn to stories that celebrated the harmony between humans and nature. As a child, he had been enchanted by The Wind in the Willows, Kenneth Grahame’s timeless tale of talking animals who embodied the very essence of the natural world. Walt Disney’s animated adaptation only deepened his love for this whimsical world, where creatures took on human traits and lived in charming camaraderie with their surroundings.
When the time came to create a brand that truly reflected the spirit of Frog Hollow Farm, Farmer Al knew he wanted to capture that same enchanting connection between people and the land. He envisioned something that felt like a storybook—a design that would not only showcase the farm’s bounty but also evoke the wonder of a beautifully illustrated tale.
From Story to Symbol

Determined to bring his vision to life, Farmer Al turned to two talented artists: Deborah Russel, an illustrator with a knack for capturing nature’s whimsy, and Kathy Lee, a graphic designer with an eye for storytelling. Together, they set out to create what would become the Story Box—a package that was more than just a container for delicious, organic fruit. It was a piece of art, a portal to a world where the connection between humans and nature came alive in vivid detail.
At the heart of the illustration stands a big, friendly bear, dressed in overalls, gently plucking ripe fruit from a tree. This bear, of course, is Farmer Al himself—an embodiment of his care for the land and the fruit it bears. Perched on his shoulder is a tiny frog, a nod to the farm’s namesake and the natural symphony of life that thrives there.
Look closer, and you’ll see rabbits frolicking in the fields, pollinators buzzing about their important work, and the majestic outline of Mt. Diablo in the background—just as it appears from the farm on a clear day. Even the honeycomb tucked within the scene is a tribute to the bees that play a vital role in bringing forth nature’s sweet abundance.
A Message Woven in Nature’s Threads

Every detail of the Story Box is steeped in meaning. It whispers of the farm’s deep-rooted belief in organic regenerative farming, in the beauty of a world where humans and nature coexist in harmony. Just like The Wind in the Willows celebrates life’s simple joys—the comfort of home, the thrill of adventure, and the peace found in nature—Frog Hollow Farm’s story is one of belonging. It is a story of sun-ripened fruit, grown with care and shared with love.
So, on this National Tell a Fairy Tale Day, take a moment to lose yourself in the tale of our Frog Hollow Farm Story Box. Imagine the sun-warmed orchards, the hum of the bees, and the friendly bear gathering nature’s gifts. And with every bite of our legendary fruit, know that you, too, are part of this story—a story where nature and nurture come together in the most delicious way possible.
After all, the best fairy tales are the ones you can taste!